Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate with the brand. Building a...
One of the key characteristics of Web 2.0 is participation, collaboration and moderation through the use of web applications. Web 2.0 sites derive their power from the human connections and network effects from this characteristic that is made possible, and grow in effectiveness the...
For the past few months I’ve been using a variety of wireless, blue tooth headsets, with my cell phone. The latest head set I’m using does not have clear reception. Often times I can hear the person fine, but they can’t hear me so...
As a kid I used to write messages with lemon juice and when the juice dried I had a secret message (or so I thought) that was viewable when held up to the light. Of course these child hood secret messages only work in...
When an economic downturn starts to hurt, small businesses often hunker down and cut costs. But new technology solutions may be necessary for survival and growth—and they may not be as expensive as you think when you consider their return on investment (ROI). In...
When you have to lay off staff, software-as-a-service can often make up the difference, especially in sales and marketing. Every business wants a hot niche, and Starr Tincup had one. In 2003, the Fort Worth marketing and advertising startup decided to cater to software...
When you first opened your Smartphone and took it right from the fresh, “new smelling” box (or from the plastic sandwich bag from the friend you bought it used from) it was a tool for speaking, basic scheduling and contacts. However, over time, some...
More business people are taking to the road these days, armed with all the tools they need to do their work — PDAs, laptops, etc. So it pays to know a thing or two about how to use the new Wi-Fi connections available on...
When the toner runs out of the printer in your office do you run to change it or do you cringe, shaking at your desk, just hoping some other poor soul has to change it before you do? Read more at Small Biz IT…...